Some books I’ve read in addition to numerous legal treatises:
- 50 Interviews Entrepreneurs Thriving in Uncertain Times by Brian Schwartz
- And Suddenly the Inventor Appeared by Genrich Altshuller
- Brand Aid by Brad VanAuken
- Common Issues In IP Law (Aspatore Books Inside the Minds Series)
- Competitive Advantage by Michael Porter
- Developing an IP Strategy for your Company (Aspatore)
- Driving Innovation by Michael Gollin
- Differentiate or Die by Jack Trout
- Edison in the Boardroom by Julie L. Davis and Suzanne S. Harrison
- Entrepreneurship 101 by Michael E. Gordon (Trump University)
- Four Steps to the Epiphany by Steven Gary Blank
- Financing the Small Business by Robert Sisson
- from Patent to Profit Secrets & Strategies for the Sucessful Inventor by Bob DeMatteis
- Fundamentals of Intellectual Property Valuation by Weston Anson (ABA Section of Intellectual Property Law)
- Good To Great by Jim Collins
- How To License Your Million Dollar Idea by Harvey Reese
- How to Make Millions with Your Ideas by Dan S. Kennedy
- Intellectual Property Client Strategies (Aspatore)
- Intellectual Property Licensing Strategies (Aspatore)
- Intellectual Property, Entrepreneur Magazine’s Legal Guide by Catherine J. Holland et al.
- Intellectual Property: Valuation, Exploitation, and Infringement Damages by Russell Parr
- Inventing on a Shoestring Budget by Barbara Russell Pitts and Mary Russell Sarao
- Invention Analysis and Claiming by Ronald D. Slusky
- IP Strategy Complete Intellectual Property Planning, Access and Protection by Howard C. Anawalt
- Made To Stick by Chip and Dan Heath
- Marketing 101 by Don Sexton, Ph. D (Trump University)
- Marketing Your Invention by Thomas E. Mosley
- Maximizing Intellectual Property Value (Aspatore)
- New Product Development for Dummies by Robin Karol and Beebe Nelson
- One Simple Idea by Stephen Key
- Patent It Yourself by David Pressman (Nolo Press)
- Positioning by Al Ries and Jack Trout
- Product Leadership Pathways to Profitable Innovation by Robert C. Cooper
- Profit From Your Idea by Attorney Richard Stim (Nolo Press)
- Reality Check by Guy Kawasaki
- Stand Alone, Inventor! And Make Money With Your New Product Ideas! by Robert G. Merrick
- The 22 Immutable Laws of Branding by Al and Laura Ries
- The Best Practices of Leading IP Lawyers (Aspatore)
- The E-Myth Revisited by Michael Gerber
- The Innovator’s Dilemma by Clayton M. Christensen
- The Innovator’s Solution by Clayton M. Christensen
- The Inventor’s Bible by Ronald Louis Docie, Sr.
- The Inventor’s Desktop Companion by Richard C. Levy
- The Million Dollar Idea in Everyone by Michael Collins
- The Product Manager’s Desk Reference by Steven Haines
- The Ultimate Small Business Marketing Guide by James Stephenson (Entrepreneur Magazine)
- Thinkertoys by Michael Michalko
- Turn Your Idea or Invention Into Millions by Don Kracke
- Ultimate Leadership by John C. Maxwell
- Understanding IP For Executives (Aspatore)
- Valuation of Intellectual Property and Intangible Assets by Russell Parr
- What Customers Want by Anthony Ulwick
- What Every Inventor Needs to Know About Business & Taxes by Attorney Stephen Fishman (Nolo Press)
- Will It Sell? How to Determine if Your Invention is Profitably Marketable by James E. White
Reading in progress:
- Built to Last by Jim Collins
- Cracking Creativity The Secrets of Creative Genius by Michael Michalko
- Entrepreneur Magazine’s Business Models Made Easy by Entrepreneur Press and Don Debalak
- Entrepreneur Magazine’s Start Your Own Business by Rieva Lesonsky
- How the Mighty Fall by Jim Collins
- Strategic Planning for Small Business Made Easy by Fred L. Fry, Ph.D, et al,.
- Innovator’s Toolkit by Daniel Silverstein et al.
- Snap Selling by Jill Konrath
- Successful Business Models Surefire Ways to Build a Profitable Business by Don Debalak
- The 7 Habits of Highly Effective People by Stephen Covey
- The Art of Innovation by Tom Kelley
- The Lean Startup by Eric Ries
- The Public Domain by Attorney Stephen Fishman (Nolo Press)
- Think Better by Tim Thurson